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EIF has brought together all 6 major studios – Disney, Fox, Paramount, Sony, Universal and Warner Bros. in an effort to counter tobacco use in films. With EIF's leadership, the studios have agreed to include anti-smoking public service announcements produced by the California Health and Human Services Agency on millions of youth-rated DVDs of motion pictures that include scenes with tobacco use.
Click here see examples of the PSAs that will appear on youth-rated DVDs.
Eugene Levy appears in an in-theater public service announcement released by the American Cancer Society, Entertainment Industry Foundation (EIF), and Will Rogers Institute that offers help to people who want to quit smoking. The goal is to reach millions of moviegoers across the country with this 30-second spot. Leading networks, Screenvision and National CineMedia, are running the PSA.
 Click here to play the PSA
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