3,800 Americans under 18
will smoke their first cigarette.
A third of those Americans
who continue smoking
will die prematurely.
Smoking leads to disease and disability and harms nearly every organ of the body.
Tobacco is the leading cause of cancer death in the country.
Smoking is not glamorous. Life is.
About the project
The Entertainment Industry Foundation (EIF) is proud to collaborate with the entertainment community to create public awareness campaigns to educate youth on the risks of smoking in the hopes that they don't start and those who do to seek help in quitting. Through its initiative called Hollywood Unfiltered, EIF is committed to working with the entertainment industry to reduce tobacco's negative consequences by educating members of the public about impact smoking has on young people and the steps they can take to make a difference.